The Salvation Army

The challenge

As a large and complex organisation, The Salvation Army needed to bring together multiple departments and priorities to deliver its high-profile Christmas campaign.

With a newly formed department undergoing transformation, there was a need for clearer strategic direction, stronger collaboration and more effective governance to turn ideas into coordinated action.

The approach

Kit worked across departments and leadership teams to build trusted relationships, bring clarity to competing priorities and support organisational change.

She led the integration of multiple strands of the Christmas campaign, bringing together ideas, messaging and delivery plans into a more coordinated approach.

Her work focused on strengthening cross-departmental collaboration, establishing effective governance and translating strategic thinking into practical action.

The impact

  • Brought together multiple strands of the Christmas campaign into a coordinated approach.

  • Established clearer messaging, actionable plans and improved governance across departments.

  • Built trusted relationships and supported transformation within a newly formed department.

  • Helped turn complex organisational priorities into practical, coordinated delivery.

Testimonial

"When we hired Kit at The Salvation Army to help drive transformation in a newly formed department, she quickly built trusted relationships across a highly complex organisation and became both liked and respected at every level. Kit led the integration of multiple strands of our highest profile campaign, Christmas. She turned disparate ideas into clear messaging, actionable plans and effective new governance across several departments. In a remarkably short space of time, she delivered exceptional impact through strategic thinking, strong leadership and an ability to make change happen."

Nick Shenow, Marketing Director, The Salvation Army

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