The challenge
JustMoney Movement, a small charity working towards a fairer and greener world, wanted to strengthen its communications strategy, grow its reach and engage more effectively with audiences across UK churches.
With limited internal capacity, the organisation needed both strategic expertise and practical delivery support to develop a more structured, sustainable approach to communications.
The approach
Kit worked closely with the team to support day-to-day communications delivery while developing a clearer strategic approach.
She helped the organisation better understand its audiences, introduced a content framework and new planning tools, and brought fresh ideas to strengthen engagement across digital channels.
Her flexible, collaborative approach was tailored to the realities of a small charity, combining hands-on support with knowledge sharing to build the team's confidence and capability.
The impact
Increased reach and engagement across communications channels.
Introduced a content framework and planning tools to support more strategic communications.
Strengthened the team's confidence and capacity to plan and deliver communications.
Contributed to raising the organisation's profile and broadening engagement across UK churches.
Testimonial
"Kit has supported JustMoney Movement's comms delivery as well as advising us on comms strategy for the past few months. We have hugely benefited from the wealth of her digital comms expertise as well as her highly motivated 'can do' attitude and commitment to social, economic and environmental justice. We've seen growth in reach and engagement across our channels, as well as being able to adopt some of the new planning tools, strategic thinking, and fresh ideas that she's introduced us to. Kit has been super-flexible and adaptable to our small charity set-up and capacity constraints too. I would highly recommend her to anyone."
Sarah Edwards, Executive Director, JustMoney Movement
"Kit's consultancy work with JustMoney Movement was incredibly helpful and built our capacity and confidence to deliver strategic communications. She worked sensitively and effectively with our small team to develop a content framework and help us understand our audiences better. Her creative approach and insight contributed to raising the profile of the organisation and our work, helping to grow the scale, depth and diversity of engagement from across the UK churches."
Rosie Venner, Director of Movement Building, JustMoney Movement