The challenge
The Joint Public Issues Team (JPIT) needed to strengthen its digital communications in response to a rapidly changing digital landscape.
While the team had experience managing social media, there was a need for greater strategic confidence, a clearer digital communications strategy and support to embed new approaches across the organisation.
The approach
Kit provided ongoing consultancy and one-to-one support, working collaboratively to review existing digital communications, research opportunities and develop a new strategic approach.
Her work covered strategy development, stakeholder communications, adoption and embedding, combining practical guidance with regular working sessions and feedback on draft strategies.
Rather than simply delivering a strategy, Kit helped build the internal knowledge, confidence and capabilities needed to implement and sustain change.
The impact
Developed a digital communications strategy that transformed JPIT's approach.
Increased Instagram views by 8,500% over the year of working together, as reported by JPIT.
Strengthened internal confidence and skills in strategic digital communications.
Improved organisational preparedness for ongoing digital transformation.
Testimonial
"I came to my role with some experience running social media for medium-sized organisations but in need of confidence-building in strategic digital communications. It quickly became clear that the rapidly changing digital world necessitated a new digital communications strategy. I approached Kit as an external consultant to support me in research and review, developing strategy, stakeholder communications, adoption and embedding. Kit's clear, decisive and flexible support enabled us to do far more than I had imagined. I gained confidence and skills, broadened my understanding of our sector, and was able to form a strategy that has transformed our digital communications - none of which would have been possible without Kit's monthly support through 1:1s and working together on many draft strategies! The stats alone have a story to tell. On Instagram alone we are up 8.5k% views in the year we have been working with Kit. But there is more to comms strategy than stats, and the biggest change has been the transformation in our confidence and preparedness for digital transformation."
Alex Clare-Young, Campaigns and Church Engagement Officer, JPIT